A Free Way For Growing Your Facebook Page

You most likely operate as a start-up or on a tight budget if your Facebook page is just getting started. It's crucial to make the most of your advertising efforts without going over budget. Your target audience is almost certainly on Facebook, where there are a billion users, but how can you convince them to like your page?

Here are a few free methods for expanding your audience. You might not be the same after reading. Lastly, there are two regular mistakes that you should steer clear of that I find a lot of people doing.

1. Post Positive things

This is really the best approach to build your page, even though I realize it may seem easier said than done. Share articles that will benefit, amuse, enlighten, or otherwise improve the lives of your target audience. They are going to appear. I guarantee.

2. Send Out Invitations to Your Contacts

This is applicable to all administrators who have more than one on your Facebook page. You can ask your personal Facebook connections to like your page directly from your Facebook page. They can choose to accept or reject your invitation if they receive a notification about it. When inviting, be sincere; don't send out a bunch of invites in an attempt to gain likes. Don't be hesitant to ask those you believe could be interested or who you know have a lot of contacts who might be interested to join you, as they may invite their friends as well.

3. Make Sure Your Facebook Presence Is Known

Include a Facebook page link in your email signature, newsletters, and promotional eblasts. You should also include a link to your Facebook page on your website (remember, users tend to search for social media links around the top or bottom of webpages).

Add the Facebook logo or the page URL to your offline marketing materials, which include flyers, brochures, business cards, and posters.

4. Create a link from your personal profile to your page

Each of us has an own Facebook profile page with a "intro" section. Verify that you have included your company as an employment opportunity and included a brief description of your company or line of work. This is my own.

5. Integration Up

Look for a business on Facebook that offers similar goods or services (or, if your company is brick and mortar only, in the same area) and collaborate to post each other's content and give each other occasional shoutouts.

6. Ensure that people are recommending your page

Verify that the 'Similar Page Suggestions' option is enabled in your page settings.

7. Contribute As Your Page

To attract attention, like and comment on posts on your page. Just be sure to be genuine in your remarks, though! You must view your page's newsfeed in order to interact as your page. You'll see a newsfeed of posts from pages you've liked as your page once you click "See Pages Feed." Include any pages you wish to be able to interact with.

8. Give Your Facebook Fans Access to Exclusive Content or Offers

Remember that since your page is public, you cannot technically limit content to fans alone. However, if you are serious about expanding your fan base, you may promote your page as a source of insider knowledge that cannot be found through other means.

9. Those who have interacted with your page are invited

You can invite someone to your page when they like one of your posts, which is something that many people are still unaware of. You don't need to worry about irritating folks with repeated invites because the button will be greyed out if they have previously liked your page or have been invited. Thus, be sure to share stuff that readers will find interesting.

Like My Page contests should not be run

"Personal Timelines and friend connections must not be used to administer promotions," according to the Facebook Page Guidelines. Personal privacy is one of the main causes of this. You might notice an increase in page likes when someone likes it, but you won't see the names of the new likers. Why is that? Because page likes on personal profiles can be adjusted to be public, friends-only, or private.

Think about the following situation: After viewing your contest post, Person A likes your page. When they like a new page, their friends can view it. Person A's privacy is limited to friends only. Afterwards, you select a new page liker at random. Because Person A's name would not appear in your page likes, they are not included. Your competition is unfair now, and you might be breaking real laws that regulate competitions and promotions (the Competition Act, for Canadians). What do you think Person A will think of your company if they ever discover that these contests are prohibited on Facebook? They might think they've been duped, and their perception of your company will drastically decline.

 STAY AWAY FROM Facebook Like Ads

Concerns about expanding the audience on their Facebook page are common. "Run Facebook Like ads" is the response I'm seeing to this more and more often.

I will never advocate for running Facebook ads just to get page likes. The only exception to the rule is if you are trying to get your first 30 page likes so that the Insights feature becomes available for you to use. But in every case I've ever worked with, the first 30 likes are the easiest to get organically, and so ads were never necessary.